Excellent car standard! Magical symbolic symbol
The car logo can be a carrier of brand culture, or a tool for social communication. Under a variety of performance forms, it can be perceived by the sense of semantic connotation. In the car logo design, the application of symbolic symbols triggers people commonly agreed, so that the parties associated with the information are resonant, which is also a practical way of spiritual externalization.
The birth of the symbolic symbol carries a lot of civilized information. After a certain design consideration, the information is effectively transmitted to the society, and the symbolic symbol will be evolved in the range of objective objects or human sensory can be perceived by adopting a classmate than Lenovo. Specific graphic symbols to reflect ideas, psychological, abstract concepts and social culture.
The symbolic design application can make the concepts and visualization of abstraction in the human brain, allowing complicated and deep semantics and monolithized. If the symbol of the bird form symbolizes nature and harmony, the symbol of the gear form symbolizes industrial and efficiency, and the red color symbol symbolizes vitality and festive.
There are many ways to express symbols in the car logo, such as: condom, abstract symbols, geometric symbols, and text symbols, etc. Behavior and ideas, should be positive, correctly using symbolic symbols.
The design of a symbol is inspired by “Nature”, which is an elaboration of objective objects, and the morphological characteristics of some objective objects are highly summarized and refined, and it is used in the form of a car sign in the form of a photo. Since the birth of auto self-birth, the essence is competitive, bearing, trek and endurance. These skills are also specialty of animals such as eagle, leopard, tiger, horse and cow, so the model design of automobiles, aircraft and airships on animal form Application is the most common.
For example, the central part of Mazda has a “seagull” dynamic body that is soaring, and its dynamic styling is formed with an elliptical outer contour, and the “MAZDA” initials are thus visible. As far as the logo’s intuitive display effect, it clearly showing the meaning of “spreading the wings” toward the endless border and constantly exploring the way.
Relatively speaking, the abstract symbol is an explanation of thinking and ideas, with profound abstract meaning, symbolic meaning and mystery, there is no direct natural relationship between the application and objective objects, preferences with irregular abstract graphics To behave, for car brands, abstract symbols can create a semantic connotation with special value. In the car logo design, the unique connotation information can be passed to consumers using this visual artistic performance.
For example: Geely Group’s new car brand packets are very concerned from the world. In its mark, you can see the irregular graphics of the interaction, the heads of the head are running together, and it is surrounded by each other. It expresses two clasped hands, two groups chase groups, which seems to have a Taiji gossip in my country’s traditional culture, which contains a lot of philosophical ideas.
The various graphical elements of abstract extracting from random things are designed, which is geometric symbols that can help people effectively portray and understand uncomfortable world. Geometric symbols have a wide range of applications, design, painting, and mathematics, etc. have geometries, and everything I can see in life is constructed by basic geometry of the point line, and the change in the modes of shape makes geometries. The symbol itself has endless charm.
Enterprises also expressed enthusiasm for geometric symbols, such as Audi, has always represented high quality standards in the automotive industry since its birth, and it is also an early imported brand that enters the Chinese market. The flagship model “A6” will The geometry of the “four circles” is deeply imprinted in the hearts of the Chinese. The four circles symbolizes the alliance of four companies in Audi, Hogh, DKW and Wanderer, will be united, cooperative, and partner spirit, so far, it can be seen that the simple geometric symbol carries a huge concept culture.
For example, the Mitsubishi Group is also the same, the rhombus geometric symbols of their logo outline Mitsubishi company’s cargo concept, diamonds are the most perfect combination in crystal structure, diamond is the peak skills of diamond cutting.
The external representation of the text symbol is diverse, and it has a variety of font styles, which is the text. For design, the fun of text symbols is more reflected in lively external forms and rich connotations. In the car brand symbol, the text symbol is a carrier of brand culture, and is the historical epitome of enterprise development.
For example, the famous Rolls-Royce brand logo is based on the text symbol (Figure 5), and its “double R” overlapping model is compared by Charles Stewartrolls Rolles and Henry Royce. The person’s surname is combined, “rolls” above the sign symbolizes the “Royce” text symbols below “You have me, I have you”, and in 1933 Henry Les, due to the red The text symbol changes to the black text symbols that are used.
Symbolic symbols are a wide range of design strategies in the automotive brand logo. Through case analysis, it is learned that the cultural ideas of different content can be loaded with different forms of symbols, and they look at all major automobile manufacturers in the world. They are in style. The design of the design has never stopped, after all, the accounting and spiritual needs increased year by year in consumer psychology.
The nature of the symbolic symbolic relationship design is to summarize the shape and form of an objective object image. Generally, for the overall shape of an objective object, selectively selectively and derived to extract it to the part of its own characteristics. It can be considered to make a modest “exaggerated” modeling, after deletion, summarization, or a series of designs such as the car logo. Gas morphology, liquid morphology, solid morphology, plasma form, and biological morphology, are all applications of symbolic formal associations, which exist in all corners of the world.
For example: the form of horses, its robust, and the symbolic symbolic symbolic is recognized by the world. The horse has been applied in terms of competition and carrier, and Ferrari, Ford Horse, etc., car companies from all over the world, have used the symbolic symbols of horses.
In the car logo design, the two or more groups of different graphic model characteristics are combined to form a new symbol semantic, and the most obvious and very similarity of the two or more sets of graphic modeling. Features summarize the refining. For example: the wings of birds with the airmuffs of the plane, the arms of the arms and the harvested sickle, the shark’s fins with the antenna top of the car, and the multi-graphic symbols after the optimization refine will overlap design, with visual perception The symbols express a variety of symbolic meaning, which is a sublimation of symbolic symbols, and it is not difficult to find interesting design inspiration most of them from nature.
For example, the Volvo car logo has overlapping symbol combination, “a circle with arrow” symbol, symbolizes male masculine, iron element ancient chemical symbols, representing “Mars”. “Mars” is the most common physical phenomenon in the ironing process. It can be seen that Volvo is unwilling, and the spirit of the group itself is unswerving and stubborn.
Symbolic symbolic association design
The symbolic symbolic design technique is the concept of refining two or more different symbols, which can be found in the selection application of the symbol prototype, or abstract, there is perhaps on the characteristics of the color, the color characteristics And there is no significant difference in sound characteristics, which can be pursued in the semantic connotation. People can use two or more symbolic symbols in the car logo design, and derived the common concept between such symbols. In the premise of seeing the sense of visual, the brand culture is depth and interesting to consume. By.
For example, in the Porsche Car Sign, you can see the shape symbol symbol of the horse and the antlers, there is a “stuttgart” font symbol, color, shape and sound different symbol combination in the horse symbolizes the features and features of Stuttgat. It shows that the Porsche is a classical car brand, which greatly enhances the reputation of Stuttgat.
Harmonious creativity is a more interesting symbolic manner in the label. Excavation of the connotation of the desired graphic symbols in the car logo design, and expanded to the text sound, expressed the graphic symbol, using the creative of the homophonic concept. Combined with the words, words, idioms and proverbs in all regional language culture, the traditional symbolic concept of cultural diversity is the homophonic design, which can also promote traditional culture, and can be found on humanistic color.
For example: “BYD” is facing the consumer market with the first alphabetical way, and the people can see the “BYD” abbreviations, and they can see the car tail shape in Lenovo “building”. Your Dreams “(Achieve your dream), you can see that BYD car wants to enjoy the convenience of the car with a low price.
In the logo design, some conceptual information is too abstract, and even it is difficult to manifest by the morphological characteristics of objective objects. At this time, the color symbol is the best choice. During the design process, the semantic and color of the desired concept information is discovered, and the selected color symbol will apply it in the car standard, whether it is text or graphics, can cover the color symbol, which makes graphic semantics and colors. Semantics echo, create a more rich connotation information.
For example: Cadillac is similar to other car brands, the color symbols in their labels are relatively rich, and the red in their “shield” logo represents the bold and brave, and the silver represents pure and virtue, and yellow represents harvest. Rich, blue represents innovation and adventure, and the car standard sedates the spiritual concept of Cadillac with a variety of color symbols.
Overall, the clear symbolic model and clear connotation concept is the mainstream direction of the future development of the car logo, how to improve cultural soft strength under minimal design style, optimize the design and integrate the symbol upgrade Among them, there are many state-owned car brands should think.