Belle Fashion Returns the Hong Kong Stock Exchange to China’s largest fashion shoe clothing group


In 2017, Belle International Privatization was trading by the Gao Rong Capital, Zhang Lei in “Value”, in the book, now Belle is about to usher in return to Hong Kong stocks.

Belle Fashion Group (hereinafter referred to as Belle fashion) officially submitted to the Hong Kong Stock Exchange on March 16, and the motherboard was listed. The present invention shows that the Belle fashion multi-layout 20 self-owned brands and cooperative brands, cover women’s shoes, men’s shoes, clothing, package matching children’s shoes and other categories, is committed to building the most dynamic brand growth platform, serving China’s most widely consumption Group.

Belle fashion finance data is good, 19/20 fiscal and 20/21 fiscal year, Belle fashion business income is 2010 million yuan (RMB, the same), 21.7 billion yuan, an increase of 8.1%, net profit It is 1.7 billion yuan, 2.6 billion yuan, respectively.

Have 9,153 direct storage shop

According to Froster Shariti, according to the 2020 retail capacity, Belle is the largest fashion shoe clothing group in China, with 13 own brands and 7 cooperative brands, cover women’s shoes, men’s shoes and children’s shoes and Clothing, bags and accessories.

According to the 2020 Retail Sales, Belle fashion is ranked first in China’s fashion shoe market in the market share of 11.2%. It is the second place (5.5% market share); in 2021 Cat “Double Eleven”, Belle Four Brand Belle, Staccato, Tata, Basto Enters Tmall five big-selling fashion women’s shoes brand.

At the same time, the Belle fashion clothing business has expanded significantly, and the “second curve” of growth has been formed. Clothing business revenue from 2.5 billion yuan in fiscal year by 21.1% to 20/21 for $ 3 billion; as of November 30, 2021, the company achieved a cost of 2.4 billion yuan, compared with 2020 The same period increased by 17.3%.

In terms of production capacity, as of November 30, 2021, Belle fashion has 89 shoe production lines and 21 bag production lines, and the total design annual capacity is 17.7 million pairs of shoes and 2 million bags.

As of November 30, 2021, Belle fashion offline retail network consists of 9153 directive door stores, for China’s largest direct fashion shoes and clothing retail network. The online channel revenue has increased from 7% from February 28, 2017 to 7 months to 9 months ended November 30, 2021. Among them, as of 9 months ended November 30, 2021, the live sales of about 30% of the sales volume.

百丽时尚重回港交所上市 为中国最大时尚鞋服集团

According to Franist Shari, the total retail sales of China’s fashion trend market (shoes, clothing and luggage products) increased from 1.5 trillion yuan in 2016 to 1.6 trillion yuan in 2020, and it is expected to be 3.5%. The compound annual growth rate increased to 1.9 trillion yuan in 2025. Among them, the total amount ratio of retail sales in China’s fashion trend in China is 11.9% and 71.7%, respectively.

Five years ago, once privately

It is worth noting that Belle fashion business operates with Belle International (formerly listed code 1880.HK), and listed on May 23, 2007 at the Hong Kong Stock Exchange IPO.

Since 2014, Belle International footwear business performance as the main business profit has fallen sharply, which in turn leads to continuous decline in overall financial performance. On July 25, 2017, the consortium led by Gao Yi and Dinghui completed the privatization of Belle International. On July 27th, Belle International withdraws the listing, and the market value is approximately HK $ 53.1 billion. October 2019, Belle International Demolition Sportswear Business “滔 博 国” “successfully landed in the Hong Kong Stock Exchange.

After privatization, Based on the experience and resources of the privatization consortium, Belle mainly adopted five major initiatives for footwear business: 1. Re-combining the brand, optimize the brand portfolio, emphasize differentiation, two, online business investment a large number of resources, Including e-commerce platforms and social platforms; three, optimize offline retail networks, focus on shopping center channels; Innovation capabilities and models such as intelligent manufacturing and scale customization.

The present invention shows that Belle fashion is in the shareholders’ architecture before the listing, Museholdings finally controlled Belle International holds 100% of the company through Bellebrands. The major shareholders of Museholdings include: wise entrepreneurship (some directors, senior executives) hold 46.36%; high-spirited, through Hillhousehhhbh, hold 44.48%.

In terms of performance, Belle fashion recently became eye-catching, and the performance is good. The prospectus shows that in the past two fiscal ages and 2022 fiscal year nine months (the end date of the fiscal year is February per year), Belle fashion business income is 2010 million, 21.7 billion and 17.6 billion yuan, corresponding net profit. It is 1.7 billion, 2.6 billion and 2.3 billion yuan, respectively.

Belle fashion said in the present invention, the net funds from IPO raised will be mainly used to repay short bank borrowings; further development of brand and product portfolios; investment technology initiatives to accelerate multiple digital transformations of business and use as operational funds and other general Enterprise use.