The hearing aid is the price of the sky, the Chinese people are controlled by the West, why do Wanjia Zhongguan does not lose 6 foreign investment?

0 Comments

Be

Wen | Huashang 略

助听器漫天要价,国人耳朵被西方掌控,万家中企为何不敌6家外资

It is not just a smartphone, not just a smartphone, a new energy vehicle, and a hearing aid. You know, because of the lack of core technology, etc., China has now saved more than 10,000 hearing aids related companies, but there are 6 companies in the West!

助听器漫天要价,国人耳朵被西方掌控,万家中企为何不敌6家外资

The hearing aid does not contribute to the eyes, but due to the huge population, the market volume reaches 100 billion levels.

According to the World Health Organization estimates, about 360 million listening in 2017, the data of the Beijing Listening Association showed that China’s disabled listening obstacles were about 72 million during the same period. The media said that these market demands make the global hearing aids per year of $ 16 billion (about 101.9 billion yuan).

Such a huge market is monopolized by Western.

Other countries don’t say, just in China, in the past 20 years, Western giants complete the localization layout, including Danish Rui Sheng, Switzerland, Germany Siemens, Denmark Audikang, Denmark only listening and US Star The 6 international giants, including more than 90% of the market share in China, and the vast majority of more than 8,000 hearing aids in the country are sales bases for these multinational giants.

The cochlear of the hearing-damaged population is not exception to the hearing aid. According to media reports, in the artificial cochlear market, Australian corporate Corporate, a company, who took more than 70% of the market share.

In other words, about 72 million people in China should improve their hearing, and the leadership is controlled by the Western giants.

More critical is that these Western giants have increased the price of the hearing aid into “luxury goods”, such as the international average price of a hearing aid soaring from 20,000 yuan to the domestic standard of 50,000 yuan. The industry is more disclosed that a pair of high-end hearing aids can be sold to 890,000 yuan, “equivalent to buying a car”.

Special attention, the high price of the Western giant is not a global price, but “deliberate” for the Chinese market, with a high price to extract Chinese.

助听器漫天要价,国人耳朵被西方掌控,万家中企为何不敌6家外资

In 16 years, Zhou Wei, who carried hearing aid-related research work, said that the same model of the product sold in Japan, South Korea, Germany, etc., and selling prices after entering China may be 30% to 50%, “even more high”.

Why is importing hearing aids to sell so expensive, can you still get from China?

This is because the Western giants can conduct brand premium, but also good at “concept card”, foreign brand each time the so-called “iteration upgrade” will increase the price. More importantly, Western giants master core technology.

助听器漫天要价,国人耳朵被西方掌控,万家中企为何不敌6家外资

The hearing aid “core technology” is noise reduction, which means the combining capacity of the chip, the noise definition in different environments, and suppresses noise, enhances speech.

The chip is the key, and the imported chip is mainly produced by two companies such as American general. These manufacturers have a seven or eighty years or even hundred-year history, and have been continuously optimizing core technology such as noise processing, chip calculation.

On the contrary, the core technology of Chinese hearing aid products is still “card neck”, and the parts of the production hearing aids such as chips, microphones, and readers, etc. in Western giants.

At present, domestic hearing aids still attract consumers by “low price”, most of the price of 99 yuan to 700 yuan, but for the “hard bones” of the core technology, there is already a Chinese and enterprise.

In China, the first domestic hearing aid brand new voice technology founder Yu Shihu said that in recent years, the hearing aid core components have opened domestic, “high sensitivity microphones, receivers, and low-power speech amplification integrated circuits The figure of domestic suppliers. “

Among this, Jin Hao Medical is committed to building a domestic hearing aid, has entered the research and development of related chips, and obtaining the science and technology of Xiaomi investment, is strengthening technological innovation, hoping to achieve autonomous chip research and development.

助听器漫天要价,国人耳朵被西方掌控,万家中企为何不敌6家外资

During the visit, Zhou Wei also discovered that Shanghai has a young team with core code written ability. Most of the members from Apple, Google, and is using deep network learning technology to improve signal-to-noise ratio, so “it is very likely to overcome core technology.”

In addition to the Chinese own research and development, Zhou Wei believes that the acquisition of foreign technology is also a good way.

He learned that the current small company “very and very cheap” in Denmark, Mastering the core technology. It is said that there is more than 60 million yuan, you can buy a medium-scale company that can develop software core code, “this greatly reduces the process of core technology research.”

Fund, technology, manpower, strategic strategy is not, just as the industry is said, this is “a long and hard war”, but China is cut in all levels, “team war” is being pregnant, Western monopoly market pattern Or put a little bit!

Reference

1. “War on the ear”, financial

2. “New Sound Technology Yu Shihu: Domestic hearing aid” break “, economic observation

3. “Hearing aids R & D Producer Zhisheng Science and Technology won millet investment, the founder said that it hopes to break foreign technology monopoly”, financial graffiti

–End-

Welcome to [Hua Shangki, “

Copyright, prohibited from private reprint!

Some images come from the network

If you involve infringement, please contact delete

Be

助听器漫天要价,国人耳朵被西方掌控,万家中企为何不敌6家外资

Be

Be

Be

Be

Be

Be

Be

Be