Within 20 years, Cocoon created a new legend of Chinese fashion.

At 20:00 on the evening of April 27th, the Hangzhou brand Cocoon, founded in 2001, held the 20th anniversary of the brand and the 2021 autumn and winter high -end clothing series conference. This is also the first business fashion brand show on the West Lake. The “water show” intertwined with the mother -in -law’s dreams to transform the dreams of the fairy into reality. The models came in the water in a Chinese -style “West Lake Bamboo Forest Dream” ball in a Chinese -style “West Lake Bamboo Forest Dream”.

20 stars gathered by Lake West Lake

The cocoon girls made a stunning appearance, and their elegant style continued to inherit the value of the brand. Zhang Tian’ai, Zhang Xinyu, Huang Yi, etc., who are big women, have especially chosen a neat, refreshing suit and denim suit. They are simple and full of temperament.

Zhang Tianai

Viann Zhang

Huang Yi

The elegant Zhu Dan wore a classic and durable little black skirt to exude the low -key elegance to the fullest.

Zhu Dan

Sweet Xu Jiao and Chen Yanfei appeared in gauze skirts and retro suits, as if the retro celebrities came out of the oil paintings in the last century, full of classical charm.

Chen Yanfei

Xu Jiao

On the red carpet, we can not only see the figures of the little fairy, but also the Coco Pick’s Dong Youlin also appeared. The combination of Cocoon custom pink knitted sweater and deconstruction pants describes his unruly fashion style.

We can also see CPs that are sour. The Chen Ran couple appeared on the show together, emm ~ It is an envious feeling!

The newcomers in the sweet pet drama “Outside Bamboo Horses, and the Skyfall” starring Lin Zehui and Du Yan attended the attendance of the fascinating and exquisite charm.

Six supermodels to help show

On the catwalk, supermodel You Tianyi, Li Danni, Wang Min, Liu Bingbing, and mysterious guest supermodel actor Ding Ding, with old -fashioned, imposing “scissors legs”, directly hot and hot.

Straight shot

The 2021 autumn and winter series released by Cocoon, designer Vivianne Ying, based on her childhood memory of mottled bamboo forests, the theme of West Lake Mountain, and the famous writer Virginia Woolf’s out -of -print handmade printing obtained during the collection of vivianne living in the UK during the British The characters in the book are inspired by a total of 100 sets, of which 20 are advanced custom.

The “Bamboo Forest Dream” ball starts with “Impression West Lake”. Tai Chi, which is representative of Chinese charm, “Qi Qi is like Jiuquzhu” on the water, which reflects the “Super Moon” set off with Cocoon scene. The West Lake is good, and the clouds are fresh. The wind and the moon are white, and the picture of Qiongtian “came in front of the audience.

High street series

The development of the big show is like a girl becoming a woman.

First of all, the high street series is the strong girlish atmosphere, the pink tone, the elegant lace edge, the bow of the bow and the clothing, and the romantic and free fashion attitude of the noble girl.

The patent leather and denim become the protagonist in the high street series. In the collision with cotton and gauze materials, it injected the vitality of youth into Cocoon and appreciated a relaxed atmosphere.

The large -scale down jacket mixes and match the creative ideas of various items, showing the vibrant and deep trend of light luxury streets to the fullest.

Garden series

The garden series is the second step for the growth of girls. The court aesthetics is vividly presented in this series. This is the famous writer Virginia Woolf’s out -of -print handmade printing book in Vivianne during his stay in the UK (Virginia Woolf is committed to improving women’s position in contemporary society. She is elegant and elegant. In -depth text bravely and freely express the inner world, all of which coincide with the spirit of Cocoon’s brand).

Virginia Woolf

The large RUFF collar, lamb leg sleeve, velvet and other materials, perfectly drawn the classic aesthetics of the British Renaissance in the 16th century, and the girls in the fairy tales are full of aristocratic temperament. Cocoon inspired the dress, incorporating the real -penetration design to present the exquisite style of the right, and has the charm that transcends time and space.

Abandoning the gorgeous and complicated before, showing a stunning appearance with a new simple style, presenting the beauty of the silhouette of clothing and accessories. This is the distinctive feature of girls to become women, and they survive and survive independently.

Highlight series

The knight spirit is a wonderful wonder in the highlight series. In the post -cold weapon era, the knight spirit turned into a gentleman. In the design of Cocoon, this spiritualization is a romantic spirit spirit, drawing inspiration from the classics, and reshaping representativeness and ancient items. Use exaggeration, richness, charm, and strength to bring the sense of drama to the classic inheritance items, and to reshape and renew the new combination to show women’s power.

Bamboo elements with oriental aesthetics combine the design language of Western high -definition fashion, expressing the beauty of women’s self -confidence.

20 high -level dresses

The 20 sets of high -level dresses are conceived by the original Cocoon workshop, and they use the extraordinary fabrics such as silk and ancient French lace to talk about their inherently extraordinary atmosphere. Through the craftsman’s hand -made customized interpretation of the elements such as bamboo and West Lake, the oriental aesthetics and Western superb clothing technology are perfectly combined.

The graceful tulle on the skirt blooms in a dreamy color, like Zhenmeihua clothes dedicated to the princess.

The agile feathers and sequins of heavy workers are transformed on the refreshing and clean dresses on the large amount of skirts.

Show details

Brand DNA element:

Exquisite women are the spirit of COCOON. In the brand’s perspective: “Inspired by dress inspiration, melting into the actual wearing design, showing the right exquisite style” is very important. Natural brands have more effort in details. In this season, COCOON uses the LOGO (creative evolution), butterflies, lace, and rough flowers in the DNA elements.

Bamboo, West Lake printing

Brand designer Vivianne Ying is a standard Jiangnan woman. Her childhood spent like poetry. She was born in Jinhua, Zhejiang. In the rich Jiangnan countryside, she grew up with her is the rustling sound of the bamboo forest behind the house. This season, she presented her childhood memory through clever matching and original visual presentation, outlined an exquisite girl image of Chinese and Western, as if from the British noble portrait to Yanto West Lake.

V & A union name

The joint series of V & A has become the highlight of this season. Forest tapestry and Alice sleepwalking Wonderland. The paintings of George Baber in the 1920s, vivid images one by one “weaving”. The dullness of winter was broken by Cocoon with patterns. Poker, starry sky, queen’s checkerboard grid and other elements were full of fun.

Jiangnan charm makeup

The makeup of the model also reflects the exquisite state, the light of the ink, the classic red lip makeup, and the hair tip to the forehead and a curved. It is the unique charm of Jiangnan girls.

Shot space

Mingyue, Lou Ting, and Phantom Lights, Cocoon’s show was arranged into a Jiangnan painting from the past to the future.

Cocoon

Created a new era of Chinese women’s clothing in 20 years

Founded in 2001, Cocoon was created by China’s top ten women’s clothing designers Vivianne Ying. Since the establishment of the brand, the brand has been affected by high fashion fashion. With sophisticated and practical wearing as the foundation, he admires the exquisite and elegant attitude of women, with exquisite craftsmanship, avant -garde retro fashion design style, to create independent women’s unique “elegance, charm, temperament temperament “”.

“Lead women to pursue higher ideal quality life, integrate East and Western culture, and redefine new romantic aesthetics for women in the new century.”

For Cocoon, the ideal attitude of life is:

We believe that the beautiful philosophy of a piece of clothes

It’s not just a piece of fabric and sophisticated tailoring

Even for the owner who chose it

Laying a path to a better life

——Liying Ms. Vivianne ying

In her eyes, clothing is more like women’s carriers. As a friend who is familiar with Cocoon knows the meaning of this name originated from “turning cocoons into butterflies”, this time the brand from the character image in Woolf’s pen to the portrait of British characters in the 16th century, to Alice in the fairy tales, and then rigidity and softness. Ji’s contemporary independent women, clothing not only symbolizes the process of a girl “butterfly” into a woman, but also symbolizes their character growth.

Twenty years have passed, Cocoon once again brought this first revealing “Butterfly” to celebrate the 20th birthday in Hangzhou West Lake in her birthplace.

Twenty years are not long for a brand, but the witness is enough to polish a mature and independent brand. This show celebration is not only a milestone, but also a new beginning. I hope that this “blooming” butterfly can fly higher and farther from here.

Looking forward to the next season Cocoon will bring us more surprises.

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