One day after signing McRur, Adidas sold Golf business such as Taylorme at $ 425 million


Adidas announced today that it will sell its three golf brands of TayLorMade, Adams Golf and ASHWORTH to KPS Capital Partners, with a total value of 425 million US dollars, of which about half of them will be paid in cash. Or a combination of consideration. KPS is a private equity company in New York City, which manages about $ 5.3 billion in assets in various industries.

The transaction is constrained by conventional transactions and is expected to be completed by the end of 2017. According to the transaction, Adidas will be entered into a non -operating loss of tens of millions to a small 100 million euros, and will be included in the 2017 performance as part of non -continuous business activities.


Founded in 1979, TayLorMade was a market -leading golf equipment manufacturer. Adidas acquired TayLorMade in 1997 as part of its $ 1.4 billion of the French ski brand Salomon transactions. In 2008 and 2012 Adams.

However, Adidas’ golf business has been declining in recent years. In 2016, sales were 892 million euros, a decrease of 1 %, accounting for 5 % of the Group’s sales, a decrease of nearly 1/3 compared to the high point of 1.34 billion euros in 2012.

In August last year, Adidas’s largest competitor Nike decided to withdraw from the manufacturing business of the golf club and ball; one month later, Golfsmith, a US golf retailer, applied for bankruptcy.

One day ago, TayLorMade just signed a contract with Rory McIlroom, the world’s second -ranked golf player Rory Mcilroy. Since Nike’s withdrawal last year, Tiger Woods and McLouri have selected TayLormade’s clubs. Its signing players include Sergio Garcia, Jason Day, Dustin Johnson, and Justin Rose.

Adidas will still produce golf clothes, Johnson and Garcia will continue to use the brand’s clothing, hats, shoes and gloves. Woods and McRouri and Nike still have clothing contracts. Dai also signed a similar contract with Nike last year. In the past, the signing players of Taylormade usually used the clubs and clothing of the same brand, but after Adidas decided to sell golf -related business, the situation changed.

“In our long -term strategy ‘Creating The New”, it is clear that we will focus on our core competitiveness, both shoe and clothing, and two major brands Adidas and Ruizu. “Adidas CEO Kasper Rorsested Say.

Although Adidas has explained in detail in the 2016 report that the stripping of golf equipment business has changed some details of the company’s prospect this year, Adidas still hopes to continue its operation and increase its net income in 2017 to 12-1.225 billion euros. In addition, the strategic divestiture of the three golf brands is also reflected in the long -term prospects of the company’s updated. As announced in March 2017, Adidas’s goal was to achieve net sales of 250-27 billion euros by 2020, with a operating profit margin of 11 %.